Designing the Event Experiences

Most of my design work lives on screens—websites, social media graphics, emails, and digital campaigns. But there's something uniquely rewarding about designing for physical events.

When you're creating for an event, your work becomes part of an experience. It's no longer just something someone scrolls past. It's on stage screens, signage, presentations, printed materials, and throughout the venue. It helps shape how attendees feel from the moment they arrive.

One of my favorite opportunities to experience this was working on materials for Awardco's RCGNZ Summit. Designing for an event of that scale meant thinking beyond individual graphics and considering how every piece worked together to create a cohesive experience for attendees.

What makes event design especially meaningful is getting to see it in action. Instead of relying solely on analytics or engagement metrics, you can hear conversations, observe reactions, and receive feedback directly from the people experiencing the event. Throughout Recognize Summit, it was wonderful hearing customers share how much they enjoyed their experience, the connections they made, and the value they gained from attending.

Being part of a project that brings people together in a real, tangible way is something I don't take for granted. I'm incredibly grateful to have contributed to RCGNZ and to have worked alongside such a talented team to help bring the event to life.